Hey, follow that car

Guyer, Lillie
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, ps24
Trade Publication
This article focuses on the launch of the Autogistics Internet-based vehicle tracking system, developed jointly by Ford Motor Co. and UPS Logistics Group, in March 2000. Cars are tracked from production to destination using their vehicle identification numbers and UPS-provided bar codes. The goal is to whittle the plant-to-dealership time from the 16-day average to less than eight days, says Tom Kolakowski, Ford's manager of North American vehicle logistics. Pinpointing an accurate vehicle delivery time has become a sticky wicket that has caused undue frustration, especially for dealers and customers. Vehicle delivery is sometimes delayed by a variety of transportation factors.


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