Web battleground

McCraw, Jim
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, ps12
Trade Publication
This article focuses on the assistance provided by the National Automobile Dealers Association (NADA) in the creation of automobile dealers' Web sites. NADA has created a partnership with Web site development company Cobalt Group to develop two Internet packages for its member dealers. Both packages offer site development, hosting, e-mail forms, automated inventory listing for cars and trucks, traffic reporting, Web links and upgrades for existing sites. Dealers are watching the development in March 2000 of a portal Web site by automobile information company Edmunds.com with Autobytel, AutoNationDirect, CarOrder.com, DriveOff.com, Greenlight.com and GMBuyPower.com. The car-buying Web sites also are beginning to use traditional media to gain more consumer awareness.


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