TITLE

Web battleground

AUTHOR(S)
McCraw, Jim
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the assistance provided by the National Automobile Dealers Association (NADA) in the creation of automobile dealers' Web sites. NADA has created a partnership with Web site development company Cobalt Group to develop two Internet packages for its member dealers. Both packages offer site development, hosting, e-mail forms, automated inventory listing for cars and trucks, traffic reporting, Web links and upgrades for existing sites. Dealers are watching the development in March 2000 of a portal Web site by automobile information company Edmunds.com with Autobytel, AutoNationDirect, CarOrder.com, DriveOff.com, Greenlight.com and GMBuyPower.com. The car-buying Web sites also are beginning to use traditional media to gain more consumer awareness.
ACCESSION #
3011722

 

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