TITLE

Ford's online effort clicks into gear

AUTHOR(S)
Guyer, Lillie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on ConsumerConnect, an online effort by automobile maker Ford Motor Co. that allows prospective buyers ways to build their dream car to financing and servicing it. "ConsumerConnect is responsible for Ford's entire direct consumer interface, including retail locations, the Internet and call centers," says Brian Kelley, corporate VP and president of ConsumerConnect. ConsumerConnect is a parcel of customer-focused Internet marketing initiatives that include Web sites with online events and promotions. The ConsumerConnect push includes Ford management groups dedicated to developing business-to-business initiatives, consumer e-business, customer relationships, telematics and the Ford Investment Enterprises Corp.
ACCESSION #
3011720

 

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