TITLE

Problems of TV network news are more than DiCaprio can fix

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the author's views on the efforts of network television news programs to attract younger viewers. Outrage of reporters at the use of actor Leonardo DiCaprio by ABC to interview U.S. President Bill Clinton; Business ethics of ABC News chairman David Westin; Opinion on how network morning-news shows blur the line between news and entertainment; Failure of such shows to reach key age demographics.
ACCESSION #
3011715

 

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