TITLE

Brighter days for interactive

PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates on the future of Internet advertising and interactive marketing. Inevitability of the failure of many Internet businesses, and the emergence of companies with strong brand names and business plans; Importance of marketing established brand names in the Internet marketplace.
ACCESSION #
3011713

 

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