TITLE

Garden.com covers ground with spring `Grass Roots Tour.'

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the Garden.com Grass Roots Tour promotional event in the U.S. Garden.com enlisted the help of entertainment marketing agency RPMC to create a road show visiting cultural hubs of major cities with a mobile garden. The show, which started in April and runs through May 4, 2000, includes flowers planted in the beds of green 1940s pickup trucks, live gardening demonstrations and remote radio broadcasts.
ACCESSION #
3011708

 

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