Magazines see continued ad growth in first quarter

Beardi, Cara
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, p32
Trade Publication
This article reports on the growth of advertising pages in U.S. magazines during the first quarter of 2000. On the heels of a strong 1999, advertising pages continued to rise in the first quarter--up 8.4% to 58,807 pages--four times the growth rate of last year's first quarter. Key growth categories were retail and technology, with retail fueling growth, up 72% to 4,359.86 pages, driven mostly by apparel retailers. Technology, the No. 2 category both in growth and total advertising pages with 5,369.36 pages, rose 19.8% in the quarter, according to the latest figures from the Publishers Information Bureau. Financial advertising was the third-highest growth category, up 12.9% to 3,911.68 pages, and food was the No. 4 gainer, rising 12.5% to 2,201.02 pages.


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