TITLE

Magazines see continued ad growth in first quarter

AUTHOR(S)
Beardi, Cara
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the growth of advertising pages in U.S. magazines during the first quarter of 2000. On the heels of a strong 1999, advertising pages continued to rise in the first quarter--up 8.4% to 58,807 pages--four times the growth rate of last year's first quarter. Key growth categories were retail and technology, with retail fueling growth, up 72% to 4,359.86 pages, driven mostly by apparel retailers. Technology, the No. 2 category both in growth and total advertising pages with 5,369.36 pages, rose 19.8% in the quarter, according to the latest figures from the Publishers Information Bureau. Financial advertising was the third-highest growth category, up 12.9% to 3,911.68 pages, and food was the No. 4 gainer, rising 12.5% to 2,201.02 pages.
ACCESSION #
3011695

 

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