TITLE

Boys of summer, Armour team up for hot dog pitch

AUTHOR(S)
Petrecca, Laura
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the participation of top U.S. baseball players in the advertising campaigns for Armour Stars hot dogs from ConAgra in April 2000. All-stars such as Barry Bonds, Greg Maddux and Roger Clemens will grace Armour's updated packaging, appear at promotional events and sing the jingle in radio advertisements. The $6 million advertising campaign, as well as public relations and promotions, are key elements in Armour's marketing. Armour will host baseball clinics for children among other things. The baseball tie-in targets not only men and boys but also mothers. The new marketing campaign and the expanded distribution comes as Armour's sales decline. The brand's dollar sales were down 14.9% for the 52 weeks ended January 30, 2000.
ACCESSION #
3011638

 

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