TITLE

This Ad's for You

AUTHOR(S)
Carmichael, Matt
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p105
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the future of interactive advertising. Possibilities of advertising on the Internet and interactive television, which would allow consumers to view only ads that are pertinent to their lives; Limitations of demographic descriptions; Presentation of banner ads on HotWired, an online service; Consumer willingness to view banner ads in return for the content that they provide.
ACCESSION #
3011629

 

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