TITLE

The Buzz in B-to-B

AUTHOR(S)
Segal Jr., Richard A.
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p100
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses some of the complexities confronting business-to-business electronic commerce. Traditional role of business-to-business companies, which supply companies with goods and services; Why electronic commerce would be beneficial for the buyer but not the seller; The transformation of goods and services into commodities as competition becomes more fine-tuned.
ACCESSION #
3011625

 

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