TITLE

Privacy's Pariahs

AUTHOR(S)
May, Thornton
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that the outrage among privacy advocates over the allegedly exploitative practices of interactive marketers is unfounded. Type of Internet advertising to which the author refers; Claim by privatists that consumers are being parceled; Why marketers should be careful not to offend; Why computers do not play a role in privacy invasion.
ACCESSION #
3011623

 

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