Privacy's Pariahs

May, Thornton
April 2000
Advertising Age;2000 Special Issue, Vol. 71, p98
Trade Publication
Argues that the outrage among privacy advocates over the allegedly exploitative practices of interactive marketers is unfounded. Type of Internet advertising to which the author refers; Claim by privatists that consumers are being parceled; Why marketers should be careful not to offend; Why computers do not play a role in privacy invasion.


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