TITLE

Guys+cars=True love for Castrol motor oil

AUTHOR(S)
Petrecca, Laura
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article highlights the television advertising campaign for Castrol North America's GTX motor oil brand. The campaign, which was launched in April 2000, plays up the unique attachment men have with their cars. The advertisement show satisfied-looking men who pilot their vehicles through deep mud and winding highways. The spots will run on network, cable and syndicated TV, with a heavy emphasis on sports programming. The target audience is men in their 20s to 40s who change their own oil. According to Louise Pegg, Castrol's director of consumer marketing, the company wanted to appeal to men without being overly technical in their approach.
ACCESSION #
3011621

 

Related Articles

  • Sky's answer to channel hopping causes a furore. Reid, Alasdair // Campaign;09/10/99, Issue 36, p20 

    Reports on Great Britain-based television network Sky Sports' revision of its policy for advertisement breaks during the broadcast of the `Gillette Soccer Saturday' television program. Network's showing of game results during advertisement breaks; Advertisers' reactions to the network's policy.

  • Sports Junkies Of The U.S., Rejoice! Johnson, William Oscar // Sports Illustrated;7/23/1979, Vol. 51 Issue 4, p43 

    The article reports that Getty Oil is paying 10 million U.S. dollars for a majority interest in a cable television (TV) company in Plainville, Connecticut, called The Entertainment and Sports Programming Network, Inc. (ESPN). The cable TV company reportedly plans to launch the nation's first...

  • ESPN College Football Hits Nielsen Pay. REYNOLDS, MIKE // Multichannel News;1/19/2015, Vol. 36 Issue 3, p7 

    The article focuses on the increased audience reported by the television network ESPN during the telecast of the College Football Playoff match between Ohio State and Oregon football teams in January 12, 2015, measured by market information firm Nielsen on live-plus-same-day basis. It presents...

  • TVKO to Emphasize Fighter in PPV Plan. Umstead, R. Thomas // Multichannel News;08/28/2000, Vol. 21 Issue 35, p18 

    Reports on cable network TVKO's multimedia advertising campaign for its broadcast of the Roy Jones-Eric Harding boxing fight. Concept of the campaign; Sponsors of the sports event; Customer offerings launched by TVKO to promote the fight.

  • Fans Drive Sports to New Levels. Riedman, Patricia // Advertising Age;5/3/2010, Vol. 81 Issue 18, pC8 

    The article, part of a special advertising section, focuses on cable television networks which specialize in the television broadcasting of sports. Such networks have had relative financial success during the recession due to their ability to market advertising. Among the networks discussed are...

  • CBS College Tips Off VOD. Reynolds, Mike // Multichannel News;12/22/2008, Vol. 29 Issue 50, p34 

    The article announces the CBS College Sports Network's plan to provide a video-on-demand assist to operators with some high-profile high school hoops on December 29-30, 2008. The scheme, which will showcase eight highly ranked boys and girls teams, is a joint effort between the network and...

  • RedZone Scores TD With Fans. Crupi, Anthony // Adweek;10/15/2012, Vol. 53 Issue 36, p12 

    The article focuses on NFL RedZone, a cable television channel of the company NFL Network which presents television broadcasting of live highlights of National Football League (NFL) games on Sundays. The popularity of NFL RedZone with football fans, particularly players of the game of fantasy...

  • TNT Readies NBA Marketing Campaign.  // Multichannel News;9/27/2004, Vol. 25 Issue 39, p50 

    This article reports the cable television network Turner Network Television (TNT) will tip off a cross-platform marketing campaign for its coverage of the 2004-05 National Basketball Association (NBA) season early next month. TNT said the commercials will begin running nationally the week of...

  • Let Name Game Begin. Reynolds, Mike // Multichannel News;9/18/2006, Vol. 27 Issue 37, p22 

    The article deals with the multimedia campaign to be launched by OLN cable network for its rebranding effort. OLN will change its name to Versus in September 2006. The rebranding effort will also highlight specific sports, events and shows to build sampling and viewership. OLN has expanded its...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics