Guys+cars=True love for Castrol motor oil

Petrecca, Laura
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, p8
Trade Publication
This article highlights the television advertising campaign for Castrol North America's GTX motor oil brand. The campaign, which was launched in April 2000, plays up the unique attachment men have with their cars. The advertisement show satisfied-looking men who pilot their vehicles through deep mud and winding highways. The spots will run on network, cable and syndicated TV, with a heavy emphasis on sports programming. The target audience is men in their 20s to 40s who change their own oil. According to Louise Pegg, Castrol's director of consumer marketing, the company wanted to appeal to men without being overly technical in their approach.


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