TITLE

Hype Blasters

AUTHOR(S)
Blankenhorn, Dana
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the future of technology and marketing as of 2000. Products which may be available in 2005, including cellular telephone which provides directions and Internet content; Clothes which monitor health information; Computer networks which integrate all the functions of a home, including heating, appliances, and lighting; Birth of personal advertising in which ads are constructed and intended for only one person.
ACCESSION #
3011611

 

Related Articles

  • Industry anxiously eyes economy, new government. Dahlson, Conrail // Advertising Age International;03/08/99, p19 

    Suggests that the fate of Venezuela's advertising industry in 1999 will depend largely to whether the country's economy improves or aggravates under President Hugo Chavez' administration. Strong sales for cars and consumer durables in January 1999; Expected decline in the number of products to...

  • Gartner's Rankings on New Technology Adoption Get a Reality Check. Lundquist, Eric // eWeek;10/8/2013, p3 

    The article offers information on the list and rankings about the prediction of Gartner on how top 10 technologies will be adopted by consumers and enterprises in the U.S. It says that three-dimensional (3D) printing of organs and tissues will cause a debate on regulating the technology for both...

  • Looking ahead to 2000. Zurawski // Control Engineering;Dec99, Vol. 46 Issue 12, p12 

    Forecasts technological developments for the year 2000. Growth of Internet access; Factors contributing to the increase in online advertising revenue; Development of electronic commerce.

  • The Metric That Counts Most: Results from Great Creative. Morgan, John // Digital Signage Magazine;Jun2011, Vol. 6 Issue 3, p14 

    The article reports on the means to increase brand sales through advertisements in the U.S. It notes that place-based media networks do not raise brand sales. It mentions that the primary job of advertisers is to deliver a message to a receptive audience in which good advertising can change the...

  • LOOKING FOR THE LIGHT. Rynecki, David // Fortune;12/10/2001, Vol. 144 Issue 12, p98 

    Focuses on six major sectors that are likely to play an important role in the United States economy in 2002. Discussion of technology, financial services, energy, health care, consumer goods, and entertainment; Three ways for investors to approach each sector; Mention of companies, including...

  • LOOKING FOR THE LIGHT. Rynecki, David // Fortune International (Europe);12/10/2001, Vol. 144 Issue 11, p50 

    Focuses on six major sectors that are likely to play an important role in the United States economy in 2002. Discussion of technology, financial services, energy, health care, consumer goods, and entertainment; Three ways for investors to approach each sector; Mention of companies, including...

  • The Two Great Forces of the Future. Reich, Robert B. // World Almanac & Book of Facts;2000, p33 

    No abstract available.

  • In-class future history activity.  // Technology Teacher;Nov97, Vol. 57 Issue 3, p24 

    Presents an educational activity geared towards predicting possible advancements in various technological areas in the future. Includes transportation; Communication; Health medicine; Economic marketplace and the United States government.

  • Customer opinion critical in the next 10 years.  // Quality;Apr97, Vol. 36 Issue 4, p12 

    Outlines the ten market-driven technology challenges facing the industry in the United States. Includes the customers' demand for personalized consumer products; Human interfaces; Global business competition; Environmental protection.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics