TITLE

Jerry Yang

AUTHOR(S)
Elkin, Tobi
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles the 'Advertising Age' magazine Interactive Hall of Fame inductee Jerry Yang, co-founder of the Internet search engine Yahoo! Inc. Success of the web site; The product's market power; Acquisition of Geocities and Broadcast.com.
ACCESSION #
3011610

 

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