TITLE

Steve Case

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles the 'Advertising Age' magazine Interactive Hall of Fame inductee Steve Case. How he founded the Internet service provider America Online; The company's success; Expectation for the acquisition of Time Warner; Case's views on how the integration of communications, entertainment and the Internet will affect marketing.
ACCESSION #
3011599

 

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