Obstacles on the Internet

Gervey, Ben; Lin, Judy
April 2000
Advertising Age;2000 Special Issue, Vol. 71, p12
Trade Publication
Discusses a survey on people's current and expected future use of electronic commerce Web sites. How people are more likely to research a product online but purchase it elsewhere; Obstacles to e-purchasing which include privacy and security concerns as well as a lack of brand awareness; Perceptions on Internet advertising.


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