TITLE

Obstacles on the Internet

AUTHOR(S)
Gervey, Ben; Lin, Judy
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a survey on people's current and expected future use of electronic commerce Web sites. How people are more likely to research a product online but purchase it elsewhere; Obstacles to e-purchasing which include privacy and security concerns as well as a lack of brand awareness; Perceptions on Internet advertising.
ACCESSION #
3011591

 

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