TITLE

It's Just the Future

AUTHOR(S)
Johnson, Bradley
PUB. DATE
April 2000
SOURCE
Advertising Age;2000 Special Issue, Vol. 71, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses future interactivity through multiple technologies and devices and how it will affect interaction between consumers and marketers. Concern in the marketing world over the prevalence of technologies such as the Internet and interactive television; Importance of integrating interactive programs in all marketing and advertising plans; Author's predictions for interactive marketing.
ACCESSION #
3011589

 

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