TITLE

Sega ups the ante for its online gaming push

AUTHOR(S)
Elkin, Tobi
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article highlights the marketing efforts of Sega of America for its online gaming product called Dreamcast Network. The company has allocated $135 million for the product's marketing budget alongside the establishment of its interactive entertainment company Sega.com which will market Dreamcast. Under a new business model, Sega offers a $200 rebate toward the purchase of its Dreamcast console when consumers sign up for two years of Internet access through SegaNet, the company's Internet service provider. In its sponsorship of the MTV Video Music Awards on September 2000 which is expected to feature Ulala, a character from Sega's Space Channel 5 game, was a virtual newscaster on MTV. As of March, Sega commanded a 15% dollar share of the video game system market according to PC Data.
ACCESSION #
3011587

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics