Burger giants dig up dinos for summer movie tie-ins

MacArthur, Kate
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, p3
Trade Publication
This article reports on product placements by McDonald's Corp. and Burger King Corp. (BK) in movies that will be released during the summer of 2000. McDonald's is partnering with Walt Disney Co. with the release of "Dinosaurs" while BK is in partnership with Universal Pictures for "The Flintstones in Viva Rock Vegas." The four-week promotion for "Dinosaurs" includes Happy Meals toys and a game called Hatch, Match ∧ Win. Both the DDB Worldwide and Leo Burnett advertising agencies will handle campaigns for the promotion. On the other hand, BK will launch a national promotion that extends a 15-minute product placement surrounding scenes at a Bronto King restaurant in the film. Four premiums will be part of Kid Meals, including a car powered by a windup Fred Flintstone.


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