TITLE

Embattled Army narrows ad review

AUTHOR(S)
Teinowitz, Ira; Bulik, Beth Snyder; Chura, Hillary
PUB. DATE
April 2000
SOURCE
Advertising Age;4/17/2000, Vol. 71 Issue 17, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the move of the U.S. Army to limit its search for advertising agencies with Martin Agency, Campbell-Ewald and Leo Burnett. Each of the three agencies are working with partners. The Martin Agency is allied with Caroline Jones Advertising, while Campbell-Ewald's group includes Chisholm-Mingo Group. On the other hand, Burnett is working with sister company Starcom Worldwide and other B3Com-associated agencies. The Army's decision to require any agency applying for its contract to have at least $350 million in billings effectively eliminates minority agencies as the prime contractors.
ACCESSION #
3011583

 

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