Embattled Army narrows ad review

Teinowitz, Ira; Bulik, Beth Snyder; Chura, Hillary
April 2000
Advertising Age;4/17/2000, Vol. 71 Issue 17, p2
Trade Publication
This article reports on the move of the U.S. Army to limit its search for advertising agencies with Martin Agency, Campbell-Ewald and Leo Burnett. Each of the three agencies are working with partners. The Martin Agency is allied with Caroline Jones Advertising, while Campbell-Ewald's group includes Chisholm-Mingo Group. On the other hand, Burnett is working with sister company Starcom Worldwide and other B3Com-associated agencies. The Army's decision to require any agency applying for its contract to have at least $350 million in billings effectively eliminates minority agencies as the prime contractors.


Related Articles

  • USPS.  // Advertising Age;11/25/2002, Vol. 73 Issue 47, p31 

    The article focuses on the advertising campaign from Leo Burnett USA for the U.S. Postal Service which will start on Thanksgiving Day 2002. Interpublic Group of Cos.' Campbell-Ewald won the postal account in a consolidation and will launch its ads in 2003.

  • Director Andrew Douglas Retools U.S. Army's Image. Michaelson, Elizabeth // SHOOT;02/23/2001, Vol. 42 Issue 8, p7 

    Reports on an advertising campaign for the United States Army, which was created by a three-agency team headed by Leo Burnett USA, Chicago. Direction of the spots by Andrew Douglas of Anonymous; Emphasis of the individual in the campaign.

  • Army finds its feet by hinting at the truth in its latest effort. Garfield, Bob // Advertising Age;8/2/2004, Vol. 75 Issue 31, p25 

    Examines an advertising campaign created by Leo Burnett for the U.S. Army to recruit new soldiers. Features of the campaign; Challenges posed by the war in Iraq to the recruitment of new soldiers.

  • ACCOUNTS IN REVIEW. Zammit, Deanna // Adweek;10/24/2005, Vol. 46 Issue 41, p16 

    The section presents advertising accounts of various clients. Some of the advertising clients are U.S. Army, Kellog's, Washington Mutual, and Lipitor. Some of the advertising agencies that handle these accounts are Starcom, Leo Burnett, Campbell-Ewald, and BBDO. The budget for U.S. Army's...

  • U.S. Army Enlists 3 in Ad Review. Melillo, Wendy; Irwin, Tanya // Adweek Midwest Edition;04/17/2000, Vol. 41 Issue 16, p9 

    Reports that the United States Army has enlisted Campbell-Ewald, Leo Burnett and the Martin Agency for its advertising contract. Grading system used in judging the contenders; Qualities of the agencies chosen.

  • Army's latest campaign isn't all it can be and rings false. Garfield, Bob // Advertising Age;1/15/2001, Vol. 72 Issue 3, p43 

    The article critiques the United States Army advertising campaign handled by Leo Burnett USA featuring the tagline "An Army of One." While the commercial is riveting and beautiful, the message from the U.S. Army in response to the evolution of the recruiting marketplace seems strange. The "army...

  • The wrong campaign. Evans, Thomas W. // Advertising Age;1/29/2001, Vol. 72 Issue 5, p28 

    The article reflects on the advertising campaigns of the U.S. Army. The poster with the tag-line "I Want You" has now been supplanted by a 10-week television advertising campaign. During the 1970s N. W. Ayer & Partners developed a campaign that was considered to subversive because it implied...

  • Army ads become TV show. Teinowitz, Ira // Advertising Age;8/5/2002, Vol. 73 Issue 31, p3 

    This article reports that the Army of One advertising campaign of the U.S. Army is becoming a reality television series for the History Channel in 2002. The film was shot more than a year ago by the production company Digital Ranch working with Bcom3 Group's Leo Burnett USA. When Burnett won the...

  • Army fails to battle new recruit reality. Linnett, Richard // Advertising Age;7/26/2004, Vol. 75 Issue 30, p3 

    Focuses on the advertising efforts of the U.S. Army in search for new recruits as of July 2004. Risks faced by the Army of One campaign created by Leo Burnett; Appeal of reality-based advertising for potential recruits, according to Thomas Nickerson, strategic outreach director for the Army's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics