Converse Gets Back on the Court

Ryan, Thomas J.
February 2008
SGB;Feb2008, Vol. 41 Issue 2, p40
Trade Publication
The article focuses on the aim of the American footwear company Converse to further improve its booming financial performance in 2008. The company claims its largest roster of National Basketball Association (NBA) endorsers in more than 20 years, which is led by Miami Heat's All-Star guard, Dwayne Wade and Kirk Heinrich of Chicago Bulls. As such, the company has launched performance shoes including WADE 3 signature shoe, Converse 099 and Heatseek with retail prices range from $40 to $100.


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