TITLE

Converse Gets Back on the Court

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
February 2008
SOURCE
SGB;Feb2008, Vol. 41 Issue 2, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the aim of the American footwear company Converse to further improve its booming financial performance in 2008. The company claims its largest roster of National Basketball Association (NBA) endorsers in more than 20 years, which is led by Miami Heat's All-Star guard, Dwayne Wade and Kirk Heinrich of Chicago Bulls. As such, the company has launched performance shoes including WADE 3 signature shoe, Converse 099 and Heatseek with retail prices range from $40 to $100.
ACCESSION #
30104368

 

Related Articles

  • FOOTNOTES.  // FN: Footwear News;9/26/2005, Vol. 61 Issue 38, p29 

    Provides an update on the footwear industry in the U.S. as of September 26, 2005. Partnership of Reebok International Ltd. with ESPN for the reality television program "Bound for Glory"; Launch of the Dwayne Wade signature shoe by Converse Inc.; Highlights of a retail event titled Wild About...

  • Even Nonstop Planes Land Once. Janoff, Barry // Brandweek;11/7/2005, Vol. 46 Issue 40, p33 

    This article focuses on the television advertising campaign launched by athletic apparel manufacturer Converse in 2005 for its signature Wade shoes featuring basketball player Dwayne Wade. The advertisements showed clips of Wade falling down during several of basketball games. The tagline goes...

  • Fans Grade D-Wade an 'A'; Favre QBs Rayovac Campaign. Janoff, Barry // Brandweek;11/6/2006, Vol. 47 Issue 41, p14 

    The article discusses various sport stars corporate endorsement deals. Miami Heat guard Dwyane Wade and New York Yankee Alex Rodriguez are both in high demand by marketers, but Wade fares much better in public opinion polls. Green Bay Packers veteran quarterback Brett Favre will be in a new add...

  • Dwyane Wade To Introduce Neckwear, Socks Lines.  // WWD: Women's Wear Daily;11/14/2013, Vol. 206 Issue 102, p2b 

    The article reports on the fashion endorsement deal entered into by National Basketball Association (NBA) player Dwyane Wade with neckwear company The Tie Bar and socks designer Stance. The Tie Bar will introduce ties and other related accessories under the Dwyane Wade for The Tie Bar product...

  • McD's eyes reprise of 'Nothin but Net' spot. MacArthur, Kate; Thomaselli, Rich // Advertising Age;4/16/2007, Vol. 78 Issue 16, p3 

    The article reports on talks which have begun between McDonald's Corp. and National Basketball Association stars LeBron James and Dwayne Wade. The talks have been put into place in an effort to get the basketball players to star in a remake of McDonald's successful "Nothin But Net" commercials...

  • THE 25 HIGHEST-PAID ATHLETES IN CHICAGO. ECKER, DANNY // Crain's Chicago Business;1/9/2017, Vol. 40 Issue 2, p0018 

    The article offers information on the highest-paid athletes in Chicago, Illinois based on their income from promotional deals, appearance fees and endorsements in 2016. Topics discussed include the top of the list basketball player Dwyane Wade who earned an estimated 12 million U.S. dollars in...

  • Converse Unveils Newest Star Shoe. Russak, Brian // FN: Footwear News;10/24/2005, Vol. 61 Issue 42, p4 

    Reports on the plan of Converse to launch Wade, the signature shoe named after National Basketball Association player Dwyane Wade in October 2005. Contribution of the basketball player to the design of the shoe; Features of the shoe; Price.

  • LEE AND D.  // Jet;10/16/2006, Vol. 110 Issue 15, p32 

    This caption accompanies a photograph of filmmaker Spike Lee and Miami Heat basketball player Dwyane Wade. Lee and Wade are pictured filming a television commercial for Converse basketball sneakers, which are endorsed by Wade. The television commercial is designed to help portray the inner...

  • Democratic Fashion. Newman, Eric // FN: Footwear News;12/4/2006, Vol. 62 Issue 48, p42 

    The article focuses on marketing strategies launched by Converse. In 2004, Converse launched Brand Democracy, a marketing concept in which home videos of consumers were used to tell their personalized Converse stories. Its organic marketing approach have helped the brand reach $425 million in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics