February 2008
SGB;Feb2008, Vol. 41 Issue 2, p15
Trade Publication
The article offers news briefs related to sports goods industries in the U.S. Feetures! has honored The Hartford Sales Group as its agency in 2008, in which award was presented to Larry Hartford, principal of the agency based in Laguna Niguel, California. Nielsen Business Media and Outdoor Industry Association (OIA) have entered a 15-year strategic alliance, in which Outdoor Retailer will expand its role as the top financial contributor to OIA and primary sponsor of selected OIA projects.


Related Articles

  • Burrill joins forces with Nielsen. Schwartz, Matthew // B to B;1/15/2007, Vol. 92 Issue 2, p4 

    The article reports that the company Nielsen Business Media has entered into a joint venture with Burrill & Co. to form Burrill Life Sciences Media Group. The joint venture was championed by Bob Krakoff, president and chief executive officer of Nielsen Business Media. With this, the company has...

  • New Era Partners With Collegiate Pacific. Ryan, Thomas J. // SGB;Aug2006, Vol. 39 Issue 8, p11 

    This article discusses the sporting goods industry during 2006. In 2006, Collegiate Pacific Inc. entered into a marketing and distribution agreement with New Era Cap Co. Under the agreement, Collegiate Pacific will sell New Era products, especially the popular New Era baseball caps. Collegiate...

  • TAKING THE LONG VIEW. Bradstreet, Kailee // TransWorld Business;Nov2011, Vol. 19 Issue 10, p30 

    The article looks at the success of San Diego, California-based Sector 9 Inc., citing its influence on skateboarding. It notes that the company started by creating wooden racks that held up to 12 boards, giving them key account to display their product. It also mentions its strategic partnership...

  • Exhaust Notes.  // Dealernews;Apr2004, Vol. 40 Issue 4, p6 

    Presents a question and answer advisory related to the retail trade of sports equipments and accessories in the U.S. Number of dirt bikes expected to be sold by Harley-Davidson Inc. and Buell; Updates to the strategic alliance between Tucker Rocky and Steven Zarwell; Availability of the 2004...

  • Dealer News.  // Dealernews;Apr2004, Vol. 40 Issue 4, p14 

    Reports developments related to the sporting goods industry in the U.S. as of April 2004. Manufacture of Diamond Powersports Inc.'s new Billet Signal Light Caps; Distribution rights for the Hydrapak personal hydration system granted to White Brothers; Collaboration between Airwear Ltd. and...

  • Why the Nike Alliance is a legal trendsetter. Harris, Joanne // Lawyer (Online Edition);3/10/2014, p9 

    The article offers information on global sports retailer Nike which sets a new trend by selecting an alliance of 21 independent firms across 17 jurisdictions to cover its legal needs in Europe. Topics discussed include the establishment and management of the alliance led by Kennedy Van Der Laan,...

  • Apple Archery, Hendrix Outdoors Partnership.  // Archery Business;Sep/Oct2007, Vol. 32 Issue 5, p10 

    This article reports that Apple Archery Products and Hendrix Outdoors Inc. have signed a five-year exclusive marketing and sales arrangement for the patented Hendrix Sport Rack. Apple Archery will have exclusive rights to market and sell the product in the archery market. The exclusive agreement...

  • PRADCO, Outdoor Channel Announce Partnership.  // Archery Business;Sep/Oct2007, Vol. 32 Issue 5, p11 

    This article states that PRADCO Outdoor Brands, the country's largest supplier of outdoor equipment, has announced an affinity agreement with Outdoor Channel, America's leader in outdoor TV. Per the agreement, PRADCO plans to expand programming and advertising with Outdoor Channel beginning July...

  • Russell strikes fashion deal. Solley, Samuel // Marketing (00253650);4/20/2005, p10 

    The article reports that Russell Athletic is partnering with the London College of Fashion, England as part of a plan to move into the fashion sportswear market. The U.S. sports company has developed a full-course design project to be taken on as part of the institution's BA programme in product...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics