TITLE

Fleet Feet Keeps Running Ahead

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
February 2008
SOURCE
SGB;Feb2008, Vol. 41 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Jeff Phillips, president of sporting goods industry Fleet Feet Inc., is presented. When asked about the developments of the Fleet Feet, he refers to the new Fitlosophy branding campaign and ongoing running boom considering that running is an important element of living a healthier lifestyle. Phillips emphasizes that Fitlosophy campaign will help customers find the right bra fit, apparel fit, nutrition plan, training plan, proper heart rate monitor and baby jogger.
ACCESSION #
30104360

 

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