TITLE

This Is Not Your Mother's P&G

AUTHOR(S)
Sampey, Kathleen
PUB. DATE
March 2000
SOURCE
Adweek Western Edition;03/13/2000, Vol. 50 Issue 11, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the television (TV) commercials created by D'Arcy Masius Benton & Bowles for Procter & Gamble's Always sanitary napkins. Value of the advertising account; What each spots shows; TV commercial in the previous campaign.
ACCESSION #
3007623

 

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