TITLE

MEDIA ON TRIAL

AUTHOR(S)
Connaughton, Carl
PUB. DATE
December 2007
SOURCE
Media Week;12/4/2007, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an analysis of the Kerrang! TV channel owned by Emap and Channel 4. The music channel has created its won superhero mascot called the Kerrang! Man. The advertising character pops up in a variety of vignettes, fighting for what the viewer wants to hear. It stresses the growing importance of keeping viewers engaged with up-to-date music content that connects with them for channels.
ACCESSION #
30054757

 

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