In search of youth

Cohen, Danny
February 2008
Televisual;Feb2008, p24
The article discusses the major changes done on BBC 3 channel by controller Danny Cohen in Great Britain. Cohen unveiled his plan of offering fresh programming and complete rebranding after critics questioned its influence to its audience. Cohen said the changes are designed to create a warmer channel that is more rounded in its programme and targeting younger audience. He explained that they are going to remain a 16-34 year old channel but they are moving their focus on the younger ones.


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