TITLE

Social Marketing for Reduction in Alcohol Use

AUTHOR(S)
Sharma, Manoj; Kanekar, Amar
PUB. DATE
December 2007
SOURCE
Journal of Alcohol & Drug Education;Dec2007, Vol. 51 Issue 4, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers insights about the effectiveness of utilizing social marketing to reduce alcohol use among students. Briefly discussed is the difference between social marketing and commercial marketing, as well as some of the important applications of social marketing for family planning, infant mortality reduction by oral rehydration and smoking prevention in adolescents. Given are information on two studies which provided an analysis of social norms marketing campaign looking at print media as the channel of communication in alcohol abstaining behavior.
ACCESSION #
30037584

 

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