TITLE

CUSTOMIZE FEES AND PEOPLE FEEL SPECIAL

AUTHOR(S)
Adams, John
PUB. DATE
February 2008
SOURCE
Bank Technology News;Feb2008, Vol. 21 Issue 2, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the implication of service oriented architecture (SOA) to the National City Bank in the U.S. Such scheme is significant to the company because it will strengthen and deepen its relationship with the customer. The services offered by the platform include relationship-based pricing, a mechanism that taps a deep pool of cross-silo customer data, transaction histories, credit risk and other personal tendencies to determine personalized fee structures or price points.
ACCESSION #
30036529

 

Related Articles

  • Nat City to consolidate charters. Turner, Shawn A. // Crain's Cleveland Business;7/3/2006, Vol. 27 Issue 27, p1 

    The article presents information related to National City Corp. in Ohio. National City's banking operations currently are organized under six charters, which means its banks in various states are considered separate legal entities. As a result, a National City customer in one state trying to...

  • Take it to the bank.  // Crain's Cleveland Business;8/14/2006, Vol. 27 Issue 33, p7 

    The article presents information on a survey related to banking customers published in the "Consumer Reports" magazine. According to the survey National City Corp. was ranked along with Commerce Bancorp Inc. and Wachovia Corp. as the top three U.S. banks in customer satisfaction.

  • National City Will Arm Branches with CRM. Wade, Will // American Banker;6/3/2003, Vol. 168 Issue 105, p15 

    Cost cutting and caution may be prompting some banks to delay customer relationship management programs, but others are pushing forward with major efforts. National City Corp. will begin to roll out its $120 million Customer Connections program to branches. It is an ambitious effort to create a...

  • The Power of the Experience.  // Indiana Business Magazine;Jan2008, Vol. 52 Issue 1, p47 

    The article discusses the significance of customer service in Indiana's businesses. According to the author, there are two approaches in customer service: warm or cold. Sometimes people with questions or problems are left feeling less important traveling from department to department until their...

  • THE BIG CON? Gautier, Adele // NZ Marketing Magazine;Mar2002, Vol. 21 Issue 2, p12 

    Discusses issues on customer satisfaction in New Zealand. Results of surveys on customer satisfaction; Effect of profitability on customer satisfaction; Recommendations on the measurement of customer value over customer satisfaction.

  • THE LOYAL FEW. Masters, Tony // Marketing Week;5/25/2000, Vol. 23 Issue 17, p75 

    Discusses the need for a customer value focus in customer relationship management (CRM) programs. Value that a customer brings to a brand; Reflection of the customer's value system by the brand's value; Description of the Pareto rule, where a small proportion of elite customers account for the...

  • Home in on needs.  // Communication Briefings;Jun2010, Vol. 29 Issue 8, p7 

    The article offers examples on how to home in the needs of a customer.

  • How You Say Something Makes a Big Difference.  // Customers First;Aug2012, Vol. 17 Issue 8, p2 

    The article provides new ways to formulate a phrase that would avoid potential customer anger.

  • See Things From Your Customers' Point of View.  // Customers First;Aug2012, Vol. 17 Issue 8, p2 

    The article provides several acts of disservice that should be avoided by service representatives which include keeping customers waiting unnecessarily, being discourteous, and taking customers for granted.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics