April 2 Debut for High-Def Hallmark Channel

Gibbons, Kent
February 2008
Multichannel News;2/11/2008, Vol. 29 Issue 6, p35
The article reports on the launch of a high-definition (HD) simulcast by Hallmark Movie Channel on April 2, 2008 on DirecTV. The HD programming will include a new on-air look for the existing channel, a library full of Hallmark Hall of Fame made-for-television flicks such as "Sarah Plain and Tall." New on-air colors and announcements will also be made to the relaunched Hallmark Movie Channel.


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