Umstead, R. Thomas
February 2008
Multichannel News;2/11/2008, Vol. 29 Issue 6, p35
The article reports on the launch of video on demand (VOD) technology on three Hollywood films by the U.S.-based entertainment company Warner Bros. The films include "Michael Clayton" which stars George Clooney and is part of Warner's aggressive strategy to maximize revenue on VOD while maintaining strong DVD sales. Other films include "The Brave One" and "No Reservations."


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