February 2008
Multichannel News;2/11/2008, Vol. 29 Issue 6, p24
The article reports on trends pertaining to the popularity of high-definition (HD) television programming in the U.S. citing the rebranding of one of the country's oldest HD channels INHD as Mojo HD in September 2003. Mojo HD was originally created by In Demand Networks to offer HD programming to their cable operator owners, Comcast, Time Warner Cable, Cox Communications and Bright House Networks. In Demand plans to maintain their leadership position through the rebranding.


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