Welcome to Real World of CRM

Finlay, Steve
February 2008
Ward's Dealer Business;Feb2008, Vol. 42 Issue 2, p90
Trade Publication
The article focuses on the significance of Internet marketing in the customer-relationship management (CRM) systems in automobile industry. Automobile dealerships would be using computer power to capture, record, sort and leverage customer information on a grand scale. Information technology companies are offering dealers set out CRM software. However, these systems are not being used that much with visions of entering the brave new world of automobile retailing.


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