TITLE

Welcome to Real World of CRM

AUTHOR(S)
Finlay, Steve
PUB. DATE
February 2008
SOURCE
Ward's Dealer Business;Feb2008, Vol. 42 Issue 2, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of Internet marketing in the customer-relationship management (CRM) systems in automobile industry. Automobile dealerships would be using computer power to capture, record, sort and leverage customer information on a grand scale. Information technology companies are offering dealers set out CRM software. However, these systems are not being used that much with visions of entering the brave new world of automobile retailing.
ACCESSION #
30012220

 

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