TITLE

Selling the Verlo way

AUTHOR(S)
Perry, David
PUB. DATE
February 2008
SOURCE
Furniture/Today;2/11/2008, Vol. 32 Issue 23, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how two franchisees of Verlo Mattress Factory Stores, both operating in Illinois, sell mattresses. According to franchisee Stuart Lazarus, the key to the selling process is building rapport, qualifying customers and connecting the company's ability to impact the quality of customers' lives to better sleep. Franchisee Leonard Bertuli stresses the importance of being honest, telling facts to customers and being knowledgeable about the products.
ACCESSION #
30011621

 

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