Selling the Verlo way

Perry, David
February 2008
Furniture/Today;2/11/2008, Vol. 32 Issue 23, p18
Trade Publication
The article discusses how two franchisees of Verlo Mattress Factory Stores, both operating in Illinois, sell mattresses. According to franchisee Stuart Lazarus, the key to the selling process is building rapport, qualifying customers and connecting the company's ability to impact the quality of customers' lives to better sleep. Franchisee Leonard Bertuli stresses the importance of being honest, telling facts to customers and being knowledgeable about the products.


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