TITLE

Yahoo Buys a Video Maven

AUTHOR(S)
Spangler, Todd
PUB. DATE
February 2008
SOURCE
Multichannel News;2/18/2008, Vol. 29 Issue 7, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition of the U.S.-based provider of webcasting and online-video management services Maven Networks by Yahoo. The deal is expected to expand Yahoo's inventory for online video advertising. It will allow clients to buy across the Web portal company's library of professionally produced, licensed video content and that of other publishers simply and efficiently.
ACCESSION #
30011352

 

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