Broadcast Not Totally Zapped

Moss, Linda
February 2008
Multichannel News;2/18/2008, Vol. 29 Issue 7, p8
The article reports on the accelerated decline of viewership for broadcast networks in the U.S. during the three-month long strike of the members of the Writers Guild of America through February 2008 according to data from Nielsen Media Research. The strike resulted to a growth in online video viewing and increase of viewers for advertisement-supported cable networks. Broadcast viewership bounced back in the third month of the writers' strike. INSET: WEB'S GAINS AREN'T TV'S LOSS.


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