TITLE

Broadcast Not Totally Zapped

AUTHOR(S)
Moss, Linda
PUB. DATE
February 2008
SOURCE
Multichannel News;2/18/2008, Vol. 29 Issue 7, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the accelerated decline of viewership for broadcast networks in the U.S. during the three-month long strike of the members of the Writers Guild of America through February 2008 according to data from Nielsen Media Research. The strike resulted to a growth in online video viewing and increase of viewers for advertisement-supported cable networks. Broadcast viewership bounced back in the third month of the writers' strike. INSET: WEB'S GAINS AREN'T TV'S LOSS.
ACCESSION #
30011300

 

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