January 2008
WWD: Women's Wear Daily;1/28/2008, Vol. 195 Issue 19, p20
Trade Publication
The article presents statistics related to the Super Bowl, including the number of U.S. adults projected to watch the Super Bowl on February 3, 2008, the average spending per person planned for Super Bowl-related goods and U.S. adults who will tune in to Super Bowl mainly to see the commercials.


Related Articles

  • BY THE NUMBERS.  // Adweek;2/2/2009, Vol. 50 Issue 5, special section p16 

    This article presents statistics related to the 2009 Super Bowl football game including the amount of money spent on advertising, viewership, and potato chip sales.

  • Here's How Buzzy the Super Bowl's First Half Ads Were in 7 U.S. Cities. Heine, Christopher // Adweek;2/12/2016, p1 

    The article reports that Geofeedia shared exclusive social data with this journal to prove that some Super Bowl advertisements are more popular in different U.S. markets.

  • HOW I SPENT MY SUPER BOWL. ZMUDA, NATALIE; SCHULTZ, E. J.; WILLIAMS, STEPHEN; PATEL, KUNUR // Advertising Age;2/6/2012, Vol. 83 Issue 6, p2 

    The article examines how senior marketing executives for corporations which had purchased television advertising for the broadcast of the 2012 Super Bowl football game watched the games themselves. All the executives cited watched the game on television or as spectators as a work experience,...

  • Best of the blogs.  // Campaign Asia-Pacific;May2014, p2 

    The fan base is a "free" laboratory in which to test stories and to identify which ones result in more organic engagement before potentially boosting them with media. This is why Oreo's Dunk in the Dark is considered a failure of sorts internally; the brand didn't buy enough media at the time to...

  • THE AD REVIEW SUPER BOWL FAQ.  // Advertising Age;2/15/2010, Vol. 81 Issue 7, p12 

    Questions and answers on television advertising during the broadcast of the Super Bowl football game are presented.

  • FEEDBACK.  // Adweek;2/14/2011, Vol. 52 Issue 6, p15 

    Excerpts are presented from reader comments posted on the publication's Web site in response to an article on the Super Bowl advertisement created by the advertising agency Crispin Porter & Bogusky for the Internet industry firm Groupon Inc.

  • Super Bowl commercials prove very disappointing.  // East Bernard Express (TX);2/7/2008, Vol. 65 Issue 6, p3 

    The author reflects on the performance of the Super Bowl commercials in Texas.

  • BOWL MARKETERS: YOU NEED TO GO BIG OR GO HOME.  // Advertising Age;2/15/2010, Vol. 81 Issue 7, p11 

    The author offers opinions on television advertising during the television broadcast of the Super Bowl football game.

  • BOB GARFIELD WRONG ON RELIGION... AND DIDN'T REVIEW THE GAME'S BEST AD. Fogelberg, Mark; Portilla, Ramon; Suwanee, Karen Commins; Curry, Stephen; Solomon, Dane; Kiilian, Bob; Cavanaugh, Chris; Gary, Stephen; Young, Lynette; Ferguson, Douglas; Stewart, Jim; Lauber, Mike; Marsh, Jason // Advertising Age;2/15/2010, Vol. 81 Issue 7, p11 

    Letters to the editor are presented in response to the article "WWJD: He'd Skip Most of This Year's Super Bowl Ads" published in the February 8, 2010 issue.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics