10 Steps to Reaching Physicians

Weinbach, Daniel
March 2008
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p41
Academic Journal
The article presents advice and information for marketers who want to effectively market products or services to physicians. A discussion of the importance of thinking of physicians as human beings, communicating directly to doctors with email, and using easily understood language, is presented. The advantages of marketing to physicians with attention getting imagery and with terminology that demonstrates a recognition of their experience and intelligence are discussed. The effectiveness of marketing strategies that offer physicians tools to better serve their patients is examined


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