TITLE

10 Steps to Reaching Physicians

AUTHOR(S)
Weinbach, Daniel
PUB. DATE
March 2008
SOURCE
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p41
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents advice and information for marketers who want to effectively market products or services to physicians. A discussion of the importance of thinking of physicians as human beings, communicating directly to doctors with email, and using easily understood language, is presented. The advantages of marketing to physicians with attention getting imagery and with terminology that demonstrates a recognition of their experience and intelligence are discussed. The effectiveness of marketing strategies that offer physicians tools to better serve their patients is examined
ACCESSION #
29977052

 

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