Back to the Future

Boylston, Dale
March 2008
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p38
Academic Journal
The article presents advice and information for marketers in the healthcare industry. Arguments are presented which suggest that in order to be effective in marketing in the healthcare industry marketers must use forward thinking marketing strategies that look beyond their return on investment. The importance to a marketer of proving his or her worth, of having an effective Internet marketing strategy, and of continually examining new marketing opportunities and looking towards the future needs of consumers, is presented.


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