Meet Your New Customers

Nowak, Paul; Murrow, Jim
March 2008
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p27
Academic Journal
The article presents advice and information for health care facilities who want to retain experienced physicians and nurses in the face of serious staffing shortages which the health care profession faces. Arguments are presented which suggest that health care facilities should persuade leadership to treat employees as customers and apply customer relationship techniques to them in the same way that they apply them to patients, and that by doing so patient care, organizational culture and the facility's finances will be improved.


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