TITLE

Please Stay on the Line

AUTHOR(S)
LOEB, ROBERT
PUB. DATE
March 2008
SOURCE
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents an overview of the effectiveness the telephone has for healthcare marketers. A discussion of the advantages and disadvantages of having on hold messages, and of having a phone system that provides a short wait time for consumers is presented. The sales and education possibilities which are available with the telephone, and the importance of using a marketing specialist when designing a corporate communication system, are discussed. The psychological aspects of being placed on hold during a phone call is examined. INSET: Measuring Call Volume.
ACCESSION #
29976280

 

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