Please Stay on the Line

March 2008
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p22
Academic Journal
The article presents an overview of the effectiveness the telephone has for healthcare marketers. A discussion of the advantages and disadvantages of having on hold messages, and of having a phone system that provides a short wait time for consumers is presented. The sales and education possibilities which are available with the telephone, and the importance of using a marketing specialist when designing a corporate communication system, are discussed. The psychological aspects of being placed on hold during a phone call is examined. INSET: Measuring Call Volume.


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