Marketing that Pulls

March 2008
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p18
Academic Journal
The article presents advice and information for marketers who want to be certain that direct mail marketing strategies that they develop pull in calls from customers and get their clients the results that they are looking for. A discussion of the benefits that marketers can find in thinking like a member of their target market and by thinking about the target market's needs and wants, is presented. The importance of stating the advantages of the marketed product or service clearly to prospective customers and of using headlines, graphics and colors in advertising that gain customers' attention, is discussed.


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