TITLE

Cable Notched Higher Upfront CPMs: Myers

PUB. DATE
November 2007
SOURCE
Multichannel News;11/26/2007, Vol. 27 Issue 47, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the Jack Myers Media Business Report that was released in the U.S. for the 2007-2008 season. The report claims that cable entertainment networks have scored higher cost-per-thousand gains than their broadcast counterparts during the 2007-2008 upfront. The advertising/media publication had also nailed down cable entertainment costs per thousand (CPMs) at 8.5 percent. In contrast, the average broadcast CPMs had likewise climbed at a seven percent rate.
ACCESSION #
29973071

 

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