TITLE

All Stops Out for 'Frank TV'

AUTHOR(S)
Reynolds, Mike
PUB. DATE
November 2007
SOURCE
Multichannel News;11/26/2007, Vol. 27 Issue 47, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the sensory marketing devised by TBS chief marketing officer Jeff Gregor to market its new late-night show "Frank TV." Gregor has featured the campaign with heavy radio, online and television schedules, and an aggressive appearance slate aimed at pushing master impressionist Frank Caliendo. It impliedly emphasizes that "Frank TV" is likewise the highest priority of TBS for 2007, just like Tyler Perry's "House of Payne," "The Bill Engvall Show" and "My Boys."
ACCESSION #
29973070

 

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