Haugsted, Linda
November 2007
Multichannel News;11/26/2007, Vol. 27 Issue 47, p26
The article focuses on the multicultural marketing campaigns conducted by Si TV across the U.S., specifically in Las Vegas, Louisiana, and Albuquerque. The main reason behind these campaigns is to reach young, urban and multicultural audience. In Las Vegas, Si TV has partnered with Cox Communication in order to prove the station's popularity. In Louisiana, Si TV has offered discounted pricing and a paid trip in order to get the desired data. A live event, meanwhile, was showcased in Albuquerque.


Related Articles

  • Sì TV Campaign Thinks Locally. Haugsted, Linda // Multichannel News;11/27/2006, Vol. 27 Issue 47, p32 

    The article reports on the new advertising campaign of Sì TV in the U.S. According to the author, the 30 seconds advertising spot features their channel talents which provides detailed information on the benefits of the products in a rap verse presentation. According to Sì TV executive...

  • The Expanding Channel. Ben-Yehuda, Ayala // Billboard;4/5/2008, Vol. 120 Issue 14, p24 

    The article discusses the marketing strategy of the Latin television channel Sí TV, noting its effort to attract older audiences. Time Warner and Echostar have invested in the channel, which almost doubled its revenue in 2007. Sí TV's chief executive officer Michael Schwimmer discusses the...

  • Sí TV Heads to Launch Pad With 7M Homes. Moss, Linda // Multichannel News;2/23/2004, Vol. 25 Issue 8, p18 

    Reports on the launching of Sí TV as part of English-language cable networks with Latino-themed content in the U.S. on February 25, 2004. Carriage rollouts of Sí TV in its debut; Charter advertisers of Sí TV; Television programming of Sí TV.

  • Avoiding a `nova'. Weitzman, Mayte Sera // Marketing News;07/20/98, Vol. 32 Issue 15, p12 

    The article reports on the significance of multicultural approach for a successful marketing campaign in the Hispanic market. Nationally, this group demonstrates buying power in excess of $228 million annually. In 1996, Hispanics in Houston spent $9 million on goods and services. Whether one is...

  • WHere's your name?  // Marketing News;03/15/99, Vol. 33 Issue 6, p21 

    The article reports that the Marketing News section Names in the News lists the promotions and new positions of marketing professionals all over the world. To get news, create a press release including the name and AMA member number of the person hired, promoted or starting his own business, his...

  • Marketers hone focus on minorities. Wentz, Laurel // Advertising Age;11/1/2004, Vol. 75 Issue 44, p55 

    Presents the results of a survey on the creation of separate multicultural marketing units in the U.S. Emphasis of survey on Hispanics and African American ethnic groups; Factors that hinder the success of multicultural marketing; Challenges to the development of advertisements for the...

  • Enter: Multicultural Agency of the Year.  // Advertising Age;11/2/2009, Vol. 80 Issue 37, p42 

    The article provides a call for submissions for the 2010 Multicultural Agency of the Year award.

  • Diversity Training. Faura, Juan // Adweek Midwest Edition;10/28/2002, Vol. 43 Issue 43, p12 

    Discusses the fundamentally incomplete and flawed system of multicultural marketing and advertising. Definition of the term multicultural as more of a mind-set than a geographic or ethnic descriptor; Suggestions for advertisers in a free market; Comment on the counterproductivity of...

  • Multicultural vision. Apostolou, Natalie // B&T Weekly;10/26/2007, Vol. 57 Issue 2634, special section p3 

    The article highlights the impact of the changing mix of Australian multiculturalism on the advertising industry. According to the author, marketers are urged to boost efforts on engagement, research and understanding of these emerging groups because they will redefine the spending habits and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics