Spangler, Todd
November 2007
Multichannel News;11/26/2007, Vol. 27 Issue 47, p20
The article discusses the strategies deployed by several companies in order to market high definition televisions (HDTV) among consumers. The author suggests cable operators to convince consumers that HDTV can provide drop dead gorgeous, real-as-life image. He says that HD-quality issue must also be explained to win new video subscribers. Moreover, he also cites Verizon Communication who acted with honesty when it demonstrates that it does not further compress the HDTV channels on FiOS TV.


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