TITLE

SQUEEZE PLAY

AUTHOR(S)
Spangler, Todd
PUB. DATE
November 2007
SOURCE
Multichannel News;11/26/2007, Vol. 27 Issue 47, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the strategies deployed by several companies in order to market high definition televisions (HDTV) among consumers. The author suggests cable operators to convince consumers that HDTV can provide drop dead gorgeous, real-as-life image. He says that HD-quality issue must also be explained to win new video subscribers. Moreover, he also cites Verizon Communication who acted with honesty when it demonstrates that it does not further compress the HDTV channels on FiOS TV.
ACCESSION #
29972992

 

Related Articles

  • TRY IT. Effros, Steve // CableFAX Daily;11/3/2005, Vol. 16 Issue 214, p4 

    The article reflects on the quality of customer services provided by cable television networks in the U.S. It believes that the increasing competition in the industry will force a focus on customer service. It criticizes Verizon for publicizing its FiOS system as something new and extraordinary....

  • Sweetening the HD Deal. Spangler, Todd // Multichannel News;11/26/2007, Vol. 27 Issue 47, p2 

    The article focuses on the promotion launched by Verizon across the U.S., particularly in Massachusetts, Rhode Island, Maryland, Virginia, and parts of the Midwest. The promotion is taken by giving away free high definition television offer that is set to run through December 15, 2007. The offer...

  • HD post: Challenges and opportunities.  // Broadcast Engineering;Dec2006, Vol. 48 Issue 12, pS20 

    The article focuses on the integration of high definition solutions into a standard definition facility which was presented by high definition post production as challenges and opportunities for workflow and efficiency. The challenges include the making of existing infrastructure for high...

  • Small Shops' Big Push Lifts Adelphia HD Sales. Haugsted, Linda // Multichannel News;3/20/2006, Vol. 27 Issue 12, p26 

    Focuses on a marketing agreement between Adelphia Buffalo and small regional electronics-related business known for their reputations in the community for individualized customer service in Buffalo, New York. Benefits of the marketing agreement to Adelphia as a local provider of high definition...

  • HD is coming...or is it? Utsler, Max // Broadcast Engineering;Feb2001, Vol. 43 Issue 2, p22 

    Focuses on the emergence of high definition television (HDTV) in the United States. Discussion on the prices of HDTV; Analysis of the marketing of HDTV; Factors that affect the marketing of HDTV.

  • NPD: COST OF 3D HDTV A CONSUMER CONCERN. Tribbey, Chris // Home Media Magazine;3/8/2010, Vol. 32 Issue 10, p8 

    The article reports on the results of a survey conducted by NPD Group and released in March 2010, indicating the concern of U.S. consumers on the cost of high-definition televisions.

  • Cable Study Shows Strong HDTV Awareness.  // TWICE: This Week in Consumer Electronics;8/5/2002, Vol. 17 Issue 18, p32 

    Reports the high definition television (HDTV) awareness research by the Cable & Telecommunications Association for Marketing in the U.S. Percentage of consumers on awareness of the HDTV on an unaided basis; Confusion of HDTV features of the equipment; Unawareness of consumers on the delivery...

  • Trend Report: HDTV Monitor Sales Still Jumping. Tarr, Greg // TWICE: This Week in Consumer Electronics;10/8/2001, Vol. 16 Issue 23, p24 

    Reports on the sales of high definition television sets and monitors in Port Washington, New York. Percentage increase in sales; Comparison between sales from previous years; Remark of economic analyst on sales statistics.

  • DRIVING HIGH-DEF.  // Multichannel News;12/15/2008, Vol. 29 Issue 49, p24 

    The article presents statistics on the percentage of market penetration of High definition television (HDTV) in the U.S. in November 2008.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics