TITLE

HD SELLS, DESPITE BUYER CONFUSION

AUTHOR(S)
Neel, K. C.
PUB. DATE
November 2007
SOURCE
Multichannel News;11/26/2007, Vol. 27 Issue 47, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the launching of a campaign by Best Buy in an effort to educate consumers about high-definition television (HDTV). The campaign was conceived following the results of surveys conducted by research centers like GFK Custom Research North America and Leichtman Research Group, which claim that some buyers of HDTV are not aware about it. As emphasized by Home Solutions senior vice president Mike Vitelli, HD also includes programming, surround sound and proper installation.
ACCESSION #
29972978

 

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