TITLE

A Distinctive Brand

AUTHOR(S)
Francella, Barbara Grondin
PUB. DATE
February 2008
SOURCE
Convenience Store News;2/4/2008, Vol. 44 Issue 2, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Road Runner, a new convenience concept of Valero Corp. According to the company's senior vice president of retail and specialty products marketing, the concept of the store is to produce a distinctive brand which divides the offerings of the store and fuel. A description of the store's interior and exterior design is presented.
ACCESSION #
29968969

 

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