Oplatka, Izhar
September 2007
Planning & Changing;2007, Vol. 38 Issue 3/4, p208
Academic Journal
The article details a study which explored the subjective perspectives of school principals regarding their role and responsibilities in school marketing. The authors claim that knowledge in the views of principals on their roles in school marketing may help in developing the principalship in competitive educational environments. The study included eight school principals from Israel who were interviewed in school year 2006. It assumed that principals are involved in and influenced by school marketing. Study participants emphasized that they play a key role in marketing in competitive educational environments.


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