TITLE

Words to Remember

AUTHOR(S)
Ettlie, John E.
PUB. DATE
April 2000
SOURCE
Automotive Manufacturing & Production;Apr2000, Vol. 112 Issue 4, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the three elements that should never be forgotten by the automobile industry in order for the industry to be productive. Actions taken by General Motors as the company continues to try to reinvent itself; Views on the marketing strategy of Toyota.
ACCESSION #
2995381

 

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