Tapping Youthful Game-players

Smith, Brad
April 2000
Wireless Week;04/03/2000, Vol. 6 Issue 14, p1
Trade Publication
Deals with the businesses of wireless communication companies that are directed for young subscribers. Business agreement between Lucent Technologies and Bandai Co. Ltd.; Other companies which plan to enter the youth market; Survey of the IDC research firm on the use of games with wireless devices.


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